The Name, Image, and Likeness (NIL) era continues to bring record-breaking deals, groundbreaking legal challenges, and creative branding opportunities for athletes. Here’s the latest from the week of August 3–10, 2025:

1. Mike Broxton Jr. Receives $35M NIL Offer
The 6’10 Florida high school star, excelling in both basketball and football, is considering a massive NIL deal while weighing his college options.

2. NiJaree Canady’s Record NIL Contract
Texas Tech’s softball ace has signed a seven-figure deal with the Matador Club and partnered with Venmo, proving the growing market for women’s sports branding.

3. NCAA Settlement Faces Title IX Appeal
Eight female athletes are challenging the $2.8B NCAA settlement, claiming payment disparities violate gender equity rules.

4. Public Opinion Shifts Toward Athlete Compensation
A new poll shows 53% support direct NIL pay from universities, with many backing corporate partnerships and even pay-for-play models.

5. Wisconsin’s NIL Tourism Campaign
The University of Wisconsin is spotlighting the state’s attractions through “Wonders of Wisconsin,” a student-athlete-led content series.

💬 Final Take: NIL is no longer a niche college athletics topic — it’s a mainstream sports business trend driving branding, marketing, and entrepreneurship opportunities nationwide.