ABOUT

 

About Elite Legacy Marketing

Experience in basketball. A focus on preparation.

Elite Legacy Marketing helps basketball players and their families prepare for NIL opportunities, build a credible brand, and make informed decisions before they sign.

Why ELM exists

Athletes and families often hear about NIL when an offer is already in front of them. That leaves little time to develop a brand, understand the work being requested, or decide whom to ask for help.

We believe those conversations should begin earlier. ELM brings education, brand consulting, and athlete development together so players can prepare for opportunities during basketball and beyond it.

The people behind ELM

Meet the team

Paul Garwood

Founder

Paul brings experience in basketball media, athlete development, business education, and working with young people and families. He founded ELM to help athletes prepare for decisions that extend beyond the court.

His work centers on asking good questions, communicating clearly, and helping families understand the next step before they commit.

Jaden Garwood

Co-Founder

Jaden helps shape ELM's operations, digital media, and community engagement. His content and social media work helps ELM connect with athletes, families, businesses, and programs.

How we work with families

Listen first

We begin with the athlete's goals, current stage, and the questions the family is trying to answer.

Build a practical plan

We review the athlete's brand and recommend steps they can take to improve their presentation and preparation.

Bring in the right expertise

When a decision calls for legal, tax, or school-specific guidance, families should work with a qualified professional or the appropriate school office.

Where to begin

The $99 Athlete Brand Audit provides a review of the athlete's current presence, a 30-minute strategy conversation, and personalized recommendations. Families who need a fuller brand and content plan can ask about the $399 Elite Athlete Brand Blueprint.

Ask About Athlete Services

Let's discuss your athlete's next step.

Tell us where your family is now and what you want to prepare for. We will help you identify the right place to start.

Request a Consultation