NIL Deal Sourcing

NIL deal sourcing is the process of finding, evaluating, and securing brand partnerships that align with an athlete’s identity, values, and audience.

What it includes:

• Identifying brands seeking athlete ambassadors

• Pitching the athlete to companies (local, regional, national)

• Evaluating deal quality, brand fit, and deliverable expectations

• Vetting for compliance with school/NCAA guidelines

• Reviewing compensation (cash, product, services, royalty models)

• Why it matters:

  Most athletes don’t know where to start or how to approach brands. Strategic deal sourcing ensures opportunities are authentic, fair, and beneficial, not just quick perks or one-off promotions.

Contract Negotiation

What it is:

The process of reviewing, revising, and negotiating NIL contracts so athletes get the best possible terms — financially and legally.

What it includes:

• Clarifying deliverables (posts, appearances, exclusivity, timelines)

• Ensuring fair compensation based on market value

• Making sure the athlete isn’t giving up long-term rights (e.g., lifetime use of image)

• Reviewing termination clauses and renewal terms

• Protecting the athlete from unreasonable expectations or exploitative clauses

Why it matters:

Poorly written NIL contracts can lock athletes into long-term commitments, limit future opportunities, or create compliance issues. Negotiation protects the athlete’s brand, eligibility, and earning potential.

Personal Brand Development

What it is:

Building the athlete’s identity, messaging, and online presence so brands, fans, and recruiters can clearly understand who they are and what they stand for.

What it includes:

• Brand strategy & identity (voice, mission, values, strengths)

• Professional bio development

• Media kits and sponsorship decks

• Instagram/TikTok optimization

• Content creation roadmap

• Graphic templates, highlight reels & storytelling tools

• Reputation management and audience growth

Why it matters:

Today’s athletes are their own media companies. A strong, consistent personal brand increases:
✅ NIL value
✅ Visibility to recruiters and coaches
✅ Fan engagement
✅ Professional opportunities beyond sports

NCAA Recruiting Consulting

What it is:

Guidance for athletes and families trying to navigate NCAA recruiting rules, communication timelines, and eligibility processes.

What it includes:

• Explaining contact periods, dead periods, and official visit rules

• Advising on communication with coaches

• Evaluating collegiate program fit

• Understanding scholarship structures

• Helping athletes build a recruiting portfolio

• Clarifying transfer portal rules and pathways

• Educating athletes on academic requirements (core courses, GPA, amateurism)

Why it matters:

Small mistakes can hurt eligibility or limit recruiting options. Proper consulting ensures athletes make informed decisions and stay within NCAA guidelines.

Regulatory Compliance

What it is:

Ensuring every NIL activity follows NCAA, state, conference, and school-specific rules so the athlete doesn’t risk penalties or suspension.

What it includes:

• NIL disclosure processes (school-required reporting)

• Understanding state NIL laws

• Reviewing school-specific policy differences

• Ensuring deals don’t conflict with team contracts or prohibited categories

• Maintaining amateur status protections

• Keeping financial records for tax purposes

• Educating athletes on compensation limits (when applicable)

Why it matters:

Compliance mistakes can get athletes:
❌ Suspended
❌ Ineligible for competition
❌ Removed from scholarship consideration
❌ Locked out of future NIL deals

Proper compliance protects both the athlete and their future.

Long-Term Growth Strategy

What it is:

A personalized plan to help athletes build a sustainable brand that grows with them — from high school to college to professional life.

What it includes:

• 12-month content and branding roadmaps

• NIL earning strategies (merch, camps, digital products, collaborations)

• Audience growth strategies

• Career/education planning

• Transition plan from college to professional opportunities

• Building a long-term reputation and community presence

• Developing business literacy (LLCs, taxes, monetization models)

Why it matters:

The best athletes think beyond today. This service transforms NIL from quick endorsement posts into a career-building asset that creates future opportunities.