Popeyes Louisiana Kitchen has expanded its wing promotion with a new name, image, and likeness (NIL) campaign that connects fans, food, and rising football talent.
After launching its “Better Wings, Better Mayfield” campaign alongside quarterback Baker Mayfield, Popeyes extended the strategy to college athletes who made the leap from backups in 2024 to starters in 2025.
Each athlete has been assigned a personalized promo code through Popeyes Rewards. Fans who redeem the codes can unlock 12 Wings for $12, while also boosting their athlete’s ranking on a national leaderboard. At the end of the season, the athlete whose code receives the most redemptions will win a catered tailgate celebration for their program.
Participating athletes include:
James Peoples, Ohio State University – Code: Peoples12
Chris Hilton Jr., Louisiana State University – Code: Hilton12
Rae’Mon Mosby, University of Louisville – Code: Mosby12
Fredrick Moore, University of Michigan – Code: Moore12
Kam Perry, Miami University – Code: Perry12
David Eziomume, Clemson University – Code: Eziomume12
Earl Little Jr., Florida State University – Code: Little12
Dexter Williams II, Kennesaw State University – Code: Williams12
Sire Gaines, Boise State University – Code: Gaines12
Colton Joseph, Dominion University – Code: Joseph12
The campaign not only helps Popeyes continue its push into NIL marketing but also gives athletes meaningful opportunities to engage with fans while building their personal brands.
By spotlighting players who have earned their way into starting roles, Popeyes blends its “from the bottom to the spotlight” brand story with the journey of athletes who embody grit, growth, and determination.