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Questions about deliverables, payment, exclusivity, image use, and who should review an agreement.
The ELM newsletter
The Athlete Advantage
Clear NIL and brand education for basketball players and their families. Understand the questions behind an opportunity before you have to make a decision.
What you will learn
Building your brand
Practical ways athletes can improve their story, communication, content, and professional presence.
Understanding change
Plain-language context on developments in NIL and college athletics that may affect athlete decisions.
Written for the whole support team
Athletes need room to build their own voice. Parents need useful questions. Coaches and programs need resources they can share. The Athlete Advantage is designed to help each person take part in a more informed conversation.
Facing a decision right now?
A newsletter can help you learn over time. If your family has a specific question, tell us what is happening.
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