For basketball parents and guardians

Help your athlete prepare before they sign.

You do not need to know every NIL rule to support your athlete. You need to know which questions to ask, when to slow down, and when to bring in the right professional.

Find Your Starting Point Request a Consultation

Preparation is a family conversation.

An offer may arrive by email, direct message, or through someone the family knows. Before your athlete agrees, take time to understand the work, the terms, and how the opportunity fits their goals.

Understand the opportunity

Find out who is making the offer, what they want your athlete to do, and what they expect in return.

Support the athlete's voice

Help your athlete ask questions and make decisions they understand. Their name, image, and time are involved.

Know when to get help

Ask the school about its requirements and seek qualified legal or financial advice when the agreement calls for it.

Before your athlete says yes

Questions every family can ask

What exactly must the athlete do, and by when?
How much will the athlete be paid, and when?
Where and for how long can the business use the athlete's name, photo, video, or other content?
Does exclusivity prevent the athlete from working with another business?
What happens if a game schedule, injury, transfer, or other circumstance changes the athlete's availability?
What does the athlete's school require them to report?
Should an attorney or tax professional review any part of it?

Requirements can differ by school and situation. Confirm the current rules that apply to your athlete before taking action.

Start with where your athlete stands today.

A practical first step

Athlete Brand Audit

$99

We review the athlete's social media presence, personal brand, and recruiting presentation. The service includes a 30-minute strategy conversation and personalized recommendations.

The goal is to give your family a clearer picture of what is working and what the athlete should address next.

Ask About the Brand Audit

For a more detailed brand and content plan, ask about the $399 Elite Athlete Brand Blueprint. Requesting information does not enroll you in a paid service.

What ELM can help your family do

Learn NIL basics

Understand common opportunity types and the terms families are likely to encounter.

Review the athlete's brand

Look at their online presence, communication, interests, and professional presentation.

Make a preparation plan

Identify next steps, questions to ask, and professionals to contact before making a commitment.

Make the next decision with more information.

Tell us about your athlete's goals and the questions your family is facing. We will help you identify the right starting point.

Request a Consultation